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Mass media processes

Author: Leo W Jeffres
Publisher: Prospect Heights, Illinois : Waveland Press, ©1994.
Edition/Format:   Print book : English : Second editionView all editions and formats
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Additional Physical Format: Online version:
Jeffres, Leo W.
Mass media processes.
(OCoLC)988395699
Document Type: Book
All Authors / Contributors: Leo W Jeffres
ISBN: 0881337609 9780881337600
OCLC Number: 30824400
Notes: Revised edition of: Mass media : processes and effects, c1986.
Description: xiii, 519 pages : illustrations ; 23 cm
Contents: Studying the mass media of communication--philosophies, models and theories --
Media and society --
Inside media industries--structure, growth and concentration --
Encoding activity and media people --
The audience--who's paying attention? --
Origins of media behaviors--the why question --
Processing print and broadcast messages--what do we do? --
Patterns of media content.
Responsibility: Leo W. Jeffres.

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