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Mastering the art of corporate reinvention

Author: Eddie HarrisonJeff GreenfieldGordon BethuneMichael BonsignoreWTTW (Television station : Chicago, Ill.)All authors
Publisher: Princeton, N.J. : Films for the Humanities & Sciences, ©2002.
Edition/Format:   DVD video : EnglishView all editions and formats
Database:WorldCat
Summary:
Gordon Bethune, chairman and CEO of Continental Airlines and Michael Bonsignore, CEO of Honeywell, discuss customer service, mergers, and workforce motivation. Includes a question and answer session with MBA students and faculty at the Fuqua School of Business, Duke University.
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Genre/Form: History
Interviews
Named Person: Gordon Bethune; Michael Bonsignore; Gordon Bethune; Michael Bonsignore
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Eddie Harrison; Jeff Greenfield; Gordon Bethune; Michael Bonsignore; WTTW (Television station : Chicago, Ill.); Films for the Humanities & Sciences (Firm)
OCLC Number: 53023486
Language Note: Closed-captioned.
Notes: Originally broadcast as an episode of CEO exchange in 2000.
Performer(s): Host, Jeff Greenfield ; guests, Gordon Bethune & Michael Bonsignore.
Description: 1 videodisc (57 min.) : sd., col. ; 4 3/4 in.
Details: DVD.
Other Titles: CEO exchange (Television program)
Responsibility: a production of WTTW National Productions ; director, Eddie Harrison.

Abstract:

Gordon Bethune, chairman and CEO of Continental Airlines and Michael Bonsignore, CEO of Honeywell, discuss customer service, mergers, and workforce motivation. Includes a question and answer session with MBA students and faculty at the Fuqua School of Business, Duke University.

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