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Mastering the hype cycle : how to choose the right innovation at the right time

Author: Jackie Fenn; Mark Raskino
Publisher: Boston, Mass. : Harvard Business Press, ©2008.
Series: Gartner, Inc./Harvard Business School Press series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Companies are under more pressure to innovate, but few know which innovations are the real thing. When these innovations fail to deliver, everyone bails out wasting investments and causing disillusionment. This text explains what drives this pattern and shows us how to time innovations for success.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jackie Fenn; Mark Raskino
ISBN: 9781422121108 1422121100
OCLC Number: 213312226
Description: xviii, 237 pages : illustrations ; 24 cm.
Contents: Hype cycle winners and losers --
Behind the hype cycle --
Hype cycle traps and challenges --
Hype cycle opportunities and lessons --
What it takes to master the hype cycle --
Scope : establishing the context for innovation --
Track : collecting the innovation candidates --
Rank : prioritizing the candidates --
Evaluate : understanding rewards and risks --
Evangelize and transfer : making it happen --
Future cycles.
Series Title: Gartner, Inc./Harvard Business School Press series.
Responsibility: Jackie Fenn and Mark Raskino.
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