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Masters of advertising copy, principles and practice of copy writing according to its leading practitioners,

Author: J George Frederick
Publisher: New York, Frank-Maurice, Inc., 1925.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: J George Frederick
OCLC Number: 2529957
Description: 392 pages 25 cm
Contents: Words are the working tools / T. Harry Thompson --
Advertising copy and the writer / Frank Irving Fletcher --
The advertising writer who is bigger than his ad / George L. Dyer --
Human appeals in copy / Bruce Barton --
The underliying principles of good copy / Theodore F. MacManus --
Emotion and style in advertising copy / James Wallen --
Some lessons I have learning in advertising / Claude C. Hopkins --
Copy --
good, bad and indifferent / Richard A. Foley --
The research basis of copy / J. George Frederick --
Axioms of advertising / Joseph H. Appel --
Copy first / Kenneth M. Goode --
Making advertisements read / F.R. Feland --
Copy dont's / J.K. Fraser --
Wanted --
by the dear public / Charles Addison Parker --
Advertising copy and the so-called "average woman" / Christine Frederick --
Believable advertising / O.A. Owen --
Looking at copy and looking into it / Harry E. Cleland --
The human side of it / Wilbur D. Nesbit --
Copy that is and isn't / Harry Tipper --
The sales power of good copy as demonstrated in book advertising / Helen Woodward --
The copy writer's work bench / John Starr Hewitt --
The psychology of the printed work / A. Holmes --
Simplicity in advertising copy / Humphrey M. Bourne --
What makes good eetail copy / Ruth Leigh --
The art of visualizing good copy / Ben Nash --
Old and new days in advertising copy / John Lee Mahin.
Responsibility: edited by J. George Frederick.

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