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Masters of craft : old jobs in the new urban economy

Author: Richard E Ocejo
Publisher: Princeton, New Jersey : Princeton University Press, [2017] ©2017
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
"In today's new economy--in which 'good' jobs are typically knowledge or technology based--many well-educated and culturally savvy young men are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In this in-depth and engaging book, Richard Ocejo takes you into the  Read more...
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Genre/Form: Biography
Biographies
Material Type: Biography
Document Type: Book
All Authors / Contributors: Richard E Ocejo
ISBN: 9780691165493 0691165491
OCLC Number: 978250388
Description: xxi, 344 pages : illustrations ; 25 cm
Contents: Preface: The daily grind --
Introduction: A stroll through the market --
The cocktail renaissance --
Distilling authenticity --
Working on men --
Show the animal --
How middle-class kids want working-class jobs --
The science and the art --
Service teaching --
Getting the job --
Epilogue: Outcomes, implications, and concluding thoughts --
Methodological appendix.
Other Titles: Old jobs in the new urban economy
Responsibility: Richard E. Ocejo.

Abstract:

"In today's new economy--in which 'good' jobs are typically knowledge or technology based--many well-educated and culturally savvy young men are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In this in-depth and engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming these once-undesirable jobs into 'cool' and highly specialized upscale occupational niches--and in the process complicating our notions about upward and downward mobility through work. He shows how they find meaning in these jobs by enacting a set of 'cultural repertoires, ' which include technical skills based on a renewed sense of craft and craftsmanship and an ability to understand and communicate that knowledge to others, resulting in a new form of elite taste-making. Ocejo describes the paths people take to these jobs, how they learn their chosen trades, how they imbue their work practices with craftsmanship, and how they teach a sense of taste to their consumers. Focusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, gentrification, and the evolving labor market in today's postindustrial city"--Provided by publisher.

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"A sociologist walks in a bar ... and discovers the soul of a new economy ... Mr. Ocejo has a good eye and ear. He has talked to a lot of people. And his book is full of acutely heard and closely Read more...

 
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