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Masters of management : how the business gurus and their ideas have changed the world--for better and for worse

저자: Adrian Wooldridge; John Micklethwait
출판사: New York, NY : HarperBusiness, 2011.
판/형식:   Print book : 영어 : 1st HarperCollins ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:
"A complete update of the 1996 bestselling The witch doctors, a penetrating and engaging history of management theory that sorts the wisdom from the dross, and the wise men from the charlatans"--
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문서 형식:
모든 저자 / 참여자: Adrian Wooldridge; John Micklethwait
ISBN: 9780061771132 0061771139
OCLC 번호: 641532269
메모: Revised edition of: Witch doctors / John Micklethwait. 1996.
설명: xviii, 446 pages ; 24 cm
내용: Introduction : The unacknowledged legislators --
Part I. How it works : The fad in progress: from reengineering to CSR --
The management theory industry --
Part II. The prophet and the evangelists : Peter Drucker: the guru's guru --
Tom Peters: management for the masses --
Flat worlds, Tipping points, and long tails --
Part III. Three management revolutions : Rethinking the company --
Entrepreneurs unbound --
The world turned upside down --
Part IV. The great debates : Knowledge, learning, and innovation --
Lords of strategy --
What does globalization mean? --
Storm in the boardroom --
Managing leviathan --
Part V. Workers of the world : The common toad --
The battle for brainpower --
Managing yourself --
Mastering management.
책임: Adrian Wooldridge ; with a foreword by John Micklethwait.

초록:

Offers a critique of management theory and its legions of evangelists and followers.  더 읽기…

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출판사 줄거리

"At last some common sense in the arena dominated by shark-swimming, chaos-seeking, megatrending, one-minute managing, highly effective people."--Chicago Tribune

 
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