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The material child : growing up in consumer culture

Author: David Buckingham
Publisher: Cambridge ; Malden, MA : Polity, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Children today are growing up in an increasingly commercialized world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children's changing engagement with the commercial market. It moves from broad overviews of the theory and history of children's consumption to insightful  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: David Buckingham
ISBN: 9780745647708 0745647707 9780745647715 0745647715
OCLC Number: 755070381
Description: vii, 261 pages ; 24 cm
Contents: Exploited or empowered? : constructing the child consumer --
Understanding consumption --
The making of consumers : theory and research on children's consumption --
Histories of children's consumption --
The contemporary children's market --
The fear of fat : obesity, food and consumption --
Too much, too soon? : marketing, media and the sexualization of girls --
Rethinking 'pester power' : children, parents and consumption --
Beyond 'peer pressure' : consumption and identity in the peer group --
Screening the market : the case of children's television --
Consuming to learn--learning to consume : education goes to market --
Conclusion : living in a material world.
Responsibility: David Buckingham.

Abstract:

An original examination of the effects of consumer culture on children. Draws on a major study the author was commissioned to lead for the UK Government on this topic. Written by one of the world's  Read more...

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"The Material Child is well--structured, easy to read and informative ... By using a sociocultural approach, Buckingham highlights the importance of examining the 'whole picture' rather than just Read more...

 
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