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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/49569496 Title: The maturing marketplace : buying habits of baby boomers and their parents Author: George P Moschis Publisher: Westport, Conn. : Quorum Books, ©2000. ISBN/ISSN: 0585393125 9780585393124 OCLC:49569496

  
  

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Subjects

• Consumer behavior -- United States.
• Baby boom generation -- United States -- Attitudes.
• Middle-aged consumers -- United States -- Attitudes.
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The maturing marketplace : buying habits of baby boomers and their parents

Author:	George P Moschis; et al
Publisher:	Westport, Conn. : Quorum Books, ©2000.
Edition/Format:	eBook : Document : EnglishView all editions and formats
Summary:	Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.
Rating:	(not yet rated) 0 with reviews - Be the first.