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The maverick : dispatches from an unrepentant capitalist

Author: Luke Johnson
Publisher: Petersfield : Harriman House, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

If you are not in business, you will discover what makes business people tick, the hurdles they have to overcome to succeed, and the substantial benefits they bring to society.

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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Luke Johnson
ISBN: 9781906659448 1906659443
OCLC Number: 611066853
Notes: Title from eBook information screen.
Details: Requires Adobe Digital Editions (file size: 234 KB).
Contents: Introduction 1.Entrepreneurs and the Rich Why Run Your Own Business? Founder's Courage Getting on the Rich Lists 50 Reasons To Be An Entrepreneur How Tycoons Breed Success Corporate Executive vs Entrepreneur Trophy Wives Billionaire Politicians Paradise Syndrome Inheritance Letting Go Legacy 2. Management and Corporate Life Business Maxims Executive Disease Business Language Seven Deadly Sins Corporate Comedy Vicious Business Old Raiders Face Music Boards Buzzwords Selling 3. Winners World-Beating, Single-Product Companies Champagne Ineos Digital Radio Air Conditioning Trademark Companies Book Publishing 4. Problems What Can Go Wrong Things Fall Apart The Worst Business Decision of All Time The Downside of Downsizing GEC a Go-Go Health Clinic Cammell Laird - A Marine Tragedy The Software Industry Rip-Off Frank Timis 5. Economics A Philosophy of Capitalism China The Importance of Title Russia Student Misery Japan Will Recover The Age of the Dumpies is Dawning 6. Business History Let's Support the Inventors of Real Wealth Four of the Really Big Losers Coke, Big Mac and Harry Hyams The First American Boss of the Tube Georges Doriot United Fruit A to Z Airline Pioneers Alfred Nobel Who Remembers the Founder of GM? The Panama Canal Selfridges and Whiteley's Richard Cobden George Hudson Sir Henry Wellcome 7. Investing The Key Questions About Every Investment Estate Agents Perception and Reality in Chairmen's Statements Forestry Langbar Why to Buy a Share A Really Ethical Portfolio A Bitter Pill from My Vet Give these Market Myths a Miss Ten-Baggers Selling Signals Regus PartyGaming The Loser's Game, the Winner's Curse and Freud Is the Neuer Markt a Giant Ramp? Why Stock Markets Always Kill The Ones They Love The Most 8. Business and Society Who Says Tycoons Are Always Wicked? Public vs Private Sector Public Schools The Lawyers Will Kill Us All! Twenty-First Century Philanthropists Reinventing the NHS Money War of the Ages Appendix A list of books referred to in articles
Responsibility: Luke Johnson.

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