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Max hits : building and promoting successful websites

Author: Mike Slocombe
Publisher: CH-1295 Meis, Switzerland : Published and distributed by RotoVision, ©2003.
Series: Digital media design.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Mike Slocombe
ISBN: 2880467659 9782880467654
OCLC Number: 53030857
Description: 160 pages : color illustrations ; 27 cm.
Contents: 1. Getting Started --
Make a great site! --
HTML, the language of the web --
What tools? --
What web-authoring package? --
Go on! learn HTML! --
HTML tutorial --
Standards rule OK --
Beyond HTML --
Building accessible websites --
How to make your pages more accessible --
Case study: Kerb --
2. Planning and Building a Site --
Types of website --
Hosting your site --
Uploading/FTP --
Domain names --
Interview: Simon Waterfall of Deepend --
3. Using Information Architecture to Build a Professional Site --
Document it! --
Defining the goals --
Let's hear it for the users! --
Content is King! --
Structure the thing! --
Case study: the Argos website --
4. Designing the Site --
Form vs. function --
Design issues --
Branding the site --
Using outside designers --
How to make web pages printer-friendly --
The home page --
To flash or not to flash? --
Interview: Michael Schmidt of K10,000 --
5. File Structure and Navigation --
What's a URL? --
File names --
Sub-folders --
Relative vs. absolute paths --
Designing navigation --
Building navigation --
Additional navigational elements --
Testing the site --
Usability --
Top 10 Navigational Design Tips --
Case study: The V & A museum website --
6. Creating Web Graphics --
Setting up your graphics program --
Keep 'em small --
What graphics format? --
Multimedia and interaction --
Get snapping! --
Audio/video --
Video --
Audio --
Get the code right! --
Interview: Nick Crister of Digit design --
7. Marketing and Promoting Your Site --
Search engines --
Registering with search engines --
Registering with directories --
Promoting your site --
Adding interaction to your pages --
Writing for the web --
Copyright issues --
Links! Links! Links! --
Parting Shot --
Index --
Further Reading --
Acknowledgements.
Series Title: Digital media design.
Responsibility: Mike Slocombe.

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