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Maximaliseren van klantenrelaties : hoe customer equity de ondernemingsstrategie verandert

Author: Roland T Rust; Valarie A Zeithaml; Katherine N Lemon; Heiny Kranen-van den Ham
Publisher: Alphen aan der Rijn : Samsom, 2001.
Series: Samsom management selectie.
Edition/Format:   Print book : Dutch
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Document Type: Book
All Authors / Contributors: Roland T Rust; Valarie A Zeithaml; Katherine N Lemon; Heiny Kranen-van den Ham
ISBN: 9014074336 9789014074337
OCLC Number: 67282548
Description: 340 p. : ill. ; 22 cm.
Series Title: Samsom management selectie.
Responsibility: Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon ; vert. [uit het Engels] door Heiny Kranen-van den Ham.

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