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MaxiMarketing : the new direction in advertising, promotion, and marketing strategy

Author: Stan Rapp; Thomas L Collins
Publisher: New York : McGraw-Hill, ©1987.
Edition/Format:   Print book : EnglishView all editions and formats
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An exciting new illustration of the personalized marketing strategy that is changing the face of promotion today and a demonstration of the nine steps to successful one-on-one communication.  Read more...

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Additional Physical Format: Online version:
Rapp, Stan.
MaxiMarketing.
New York : McGraw-Hill, ©1987
(OCoLC)988195523
Document Type: Book
All Authors / Contributors: Stan Rapp; Thomas L Collins
ISBN: 0070511918 9780070511910
OCLC Number: 13859256
Description: x, 278 pages : illustrations ; 23 cm
Responsibility: Stan Rapp and Thomas L. Collins.

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