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The McDonaldization of society 7

저자: George Ritzer
출판사: Thousand Oaks : SAGE, ©2013.
판/형식:   도서 : 영어 : 7. ed
데이터베이스:WorldCat
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A new edition of one of the most popular sociology books of all time. Now in its 7th edition and celebrating its 20th anniversary, it is an international best-seller than has been translated into  더 읽기…

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문서 형식:
모든 저자 / 참여자: George Ritzer
ISBN: 9781452226699 1452226695
OCLC 번호: 795358473
설명: p. cm.
내용: Chapter 1: An Introduction to McDonaldization McDonald's as an American and a Global Icon The Long Arm of McDonaldization The Dimensions of McDonaldization Critique of McDonaldization: The Irrationality of Rationality Illustrating the Dimensions of McDonaldization: The Case of Ikea The Advantages of McDonaldization What Isn't McDonaldized? A Look Ahead Chapter 2: The Past, Present, and Future of McDonaldization: From the Iron Cage to the Fast-Food Factory and Beyond Bureaucratization: Making Life More Rational The Holocaust: Mass-Produced Death Scientific Management: Finding the One Best Way The Assembly Line: Turning Workers Into Robots Levittown: Putting Up Houses? Boom, Boom, Boom? Shopping Centers: Malling America McDonald's: Creating the "Fast-Food Factory" McDonaldization and Contemporary Social Changes Chapter 3: Efficiency and Calculability Drive-Throughs and Finger Foods Streamlining the Process Simplifying the Product Putting Customers to Work Calculability: Big Macs and Little Chips Emphasizing Quantity Rather Than Quality of Products Reducing Production and Service to Numbers Chapter 4: Predictability and Control Predictability: It Never Rains on Those Little Houses on the Hillside Creating Predictable Settings Scripting Interaction With Customers Making Employee Behavior Predictable Creating Predictable Products and Processes Minimizing Danger and Unpleasantness Control: Human and Nonhuman Robots Controlling Employees Controlling Customers Controlling the Process and the Product The Ultimate Examples of Control: Birth and Death? Chapter 5: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails" Inefficiency: Long Lines at the Checkout High Cost: Better Off at Home False Friendliness: "Hi, George" Disenchantment: Where's the Magic? Health and Environmental Hazards: A Day's Calories in One Fast Food Meal Homogenization: It's No Different in Paris Dehumanization: Getting Hosed at "Trough and Brew" Chapter 6: Dealing with McDonaldization: A Practical Guide Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza Di Spagna Coping Individually: "Skunk Works," Blindfolded Children, and Fantasy Worlds Some Concluding Thoughts Chapter 7: Globalization and the Possibility of the DeMcDonaldization of Society? Globalization and McDonaldization The DeMcDonaldization of Society The Internet and DeMcDonaldization Bibliography Notes Index
책임: George Ritzer.

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