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The McDonaldization of society : an investigation into the changing character of contemporary social life.

Author: George Ritzer
Publisher: Thousand Oaks, Calif. ; London : Pine Forge, 2000.
Edition/Format:   Print book : English : New edView all editions and formats
Summary:

This new edition of The McDonaldization of Society has been revised and updated to reflect the accelerating power and importance of McDonald's and McDonaldization.

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Document Type: Book
All Authors / Contributors: George Ritzer
ISBN: 0761986278 9780761986270 0761986286 9780761986287
OCLC Number: 43069573
Notes: Previous edition: 1996.
Description: 430 pages ; 23 cm
Contents: An Introduction to McDonaldizationMcDonaldization and Its Precursors From the Iron Cage to the Fast-Food FactoryEfficiency Drive-Throughs and Finger FoodCalculability Big Macs and Little ChipsPredictability It Never Rains on Those Little Houses on the HillsideControl Human and Nonhuman RobotsThe Irrationality of Rationality Traffic Jams on Those `Happy Trails'Frontiers of McDonaldization Birth, Death, and Death-Defying ActsMcDonaldization in a Changing World Are There No Limits?Dealing with McDonaldization A Practical Guide

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"Ritzer's texts is in a class by itself. I can't think of another as insightful and enjoyable." -- James D. Cover "Most undergraduate students today have never lived in an un-McDonald world, and Read more...

 
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