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The McDonaldization of society

Author: George Ritzer
Publisher: Thousand Oaks Pine Forge Press [2004]
Edition/Format:   Print book : English : Rev. new century edView all editions and formats

Examines how McDonaldization has roared into the 21st century. This work discusses how McDonaldization and the broader process of globalization are spreading into various social institutions such as  Read more...


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Document Type: Book
All Authors / Contributors: George Ritzer
ISBN: 0761988114 9780761988113
OCLC Number: 433216641
Description: XIV, 309 p. 24 cm
Contents: Preface1. An Introduction to McDonaldization McDonalds as a Global Icon The Long Arm of McDonaldization The Dimensions of McDonaldization The Advantages of McDonaldization A Critique of McDonaldization: The Irrationality of Rationality What Isn't McDonaldized McDonald's Troubles: Implications for McDonaldization A Look Ahead2. McDonaldization and Its Precursors: From the Iron Cage to the Fast-Food Industry Bureaucratization: Making Life More Rational The Holocaust: Mass-Produced Death Scientific Management: Finding the One Best Way The Assembly Line: Turning Workers Into Robots Levittown: Putting Up Houses - "Boom, Boom, Boom" Shopping Centers: Malling America McDonald's: Creating the "Fast-Food Factory" Conclusion3. Efficiency: Drive-Throughs and Finger Foods Streamlining the Process Simplifying the Product Putting Customers to Work Conclusion4. Calculability: Big Macs and Little Chips Emphasizing Quantity Rather Than Quality of Products Giving the Illusion of Quantity Reducing Production and Service to Number Conclusion5. Predictability: It Never Rains on Those Little Houses on the Hillside Creating Predictable Settings Scripting Ineraction With Customers Making Employee Behavior Predictable Creating Predictable Products and Processes Minimizing Danger and Unpleasantness Conclusion6. Control: Human and Nonhuman Robots Controlling Employees Controlling Customers Controlling the Process and the Product The Ultimate Experience of Control? Birth and Death Conclusion7. The Irrationality of Rationality: Traffic Jams on Those "Happy Trails" Inefficiency: Long Lines at the Checkout High Cost: Better Off at Home The Illusion of Fun: Ha, Ha, the Stock Market Just Crashed The Illusion of Reality: Even the "Singers" Aren't Real False Friendliness: "Hi, George" Disenchantment: Where's the Magic Health and Environmental Hazards: Even Your Pets Are at Risk Homogenization: It's No Different in Paris Dehumanization: Getting Hosed at "Trough and Brew" Conclusion8. Globalization and McDonaldization: Does It All Amount to... Nothing? Globalization McDonaldization and Grobalization Nothing-Somthing and McDonaldization Nothing-Something and Grobalization-Glocalization The Case for McDonaldization as an Example of the Glocalization of Something The Case for McDonaldization as an Example of the Grobalization of Nothing Conclusion9. McDonaldization in a Changing World: Are There Any Limits? The Forces Driving McDonaldization: It Pays, We Value It, It Fits Other Major Social Changes: McDonaldization in the Era of the "Posts" Are There Any Limits to the Expansion of McDonaldization? Looking to the Future: De-McDonaldization? Conclusion10. Dealing With McDonaldization: A Practical Guide Creating "Reasonable" Alternatives: Sometimes You Really Do Have to Break the Rules Fighting Back Collectively: Saving Hearts, Minds, Taste Buds, and the Piazza di Spagna Coping Individually: " Skunk Works," Blindfolded Children, and Fantasy Worlds ConclusionIndexAbout the Author
Responsibility: George Ritzer.


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"This well-written title is a theoretically based work in social criticism. . . . McDonald's and its clones have created a positive public image, but Ritzer gives the public discourse a little Read more...

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