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The McDonaldization of society

Author: George Ritzer
Publisher: Thousand Oaks ; London ; New Delhi : Pine Forge, cop. 2004.
Edition/Format:   Book : English : Rev. new century edView all editions and formats
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Document Type: Book
All Authors / Contributors: George Ritzer
ISBN: 0761988114 9780761988113 0761988122 9780761988120
OCLC Number: 442193635
Description: XIV, 309 str. ; 24 cm.
Contents: An introduction to McDonaldization --
McDonaldization and its precursors : from the iron cage to the fast-food factory --
Efficiency : drive-throughs and finger foods --
Calculability : Big Macs and little chips --
Predictability : it never rains on those little houses on the hillside --
Control : human and nonhuman robots --
The irrationality of rationality : traffic jams on those "Happy trails" --
Globalization and McDonaldization : does it all amount to nothing? --
McDonaldization in a changing world : are there any limits? --
Dealing with McDonaldization : a practical guide.
Responsibility: George Ritzer.
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