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The McDonaldization of society

Author: George Ritzer
Publisher: Thousand Oaks, Calif. : SAGE, ©2013.
Edition/Format:  Print book : English : 20th anniversary ed., 7th edView all editions and formats
Summary:
George Ritzer's McDonaldization of Society, now celebrating its 20th anniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in consumption and globalization. As in previous editions, the book has been updated and it  Read more...
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Document Type: Book
All Authors / Contributors: George Ritzer
ISBN: 9781452226699 1452226695
OCLC Number: 760978801
Notes: Revised edition of: The McDonaldization of society 6. c2011.
Description: x, 237 pages ; 23 cm
Contents: 1 : An introduction to McDonaldization. McDonald's as an American and a global icon ; The long arm of McDonaldization ; The dimensions of McDonaldization ; A critique of McDonaldization : the irrationality of rationality ; Illustrating the dimensions of McDonaldization : the case of Ikea ; The advantages of McDonaldization ; What isn't McDonaldized? ; A look ahead --
2 : The past, present, and future of McDonaldization : from the iron cage to the fast-food factory and beyond. Bureaucratization : making life more rational ; The Holocaust : mass-produced death ; Scientific management : finding the one best way ; The assembly line : turning workers into robots ; Levittown : putting up houses, "Boom, boom, boom" ; Shopping centers : malling America ; McDonald's : Creating the "fast-food factory" ; McDonaldization and contemporary social changes --
3 : Efficiency and calculability. Efficiency : drive-throughs and finger foods ; Calculability : Big Macs and little chips --
4 : Predictability and control. Predictability : it never rains on those little houses on the hillside ; Control : human and nonhuman robots --
5 : The irrationality of rationality : traffic jams on those "happy trails". Inefficiency : long lines at the checkout ; High cost : better off at home ; False friendliness : "Hi, George" ; Disenchantment : where's the magic? ; Health and environmental hazards : a day's calories in one fast food meal ; Homogenization : it's no different in Paris ; Dehumanization : getting hosed at "Trough and Brew" --
6 : Dealing with McDonaldization : a practical guide. Creating "reasonable" alternatives : sometimes you really do have to break the rules ; Fighting back collectively : saving hearts, minds, taste buds, and the Piazza di Spagna ; Coping individually : "skunk works," blindfolded children, and fantasy worlds ; Some concluding thoughts --
7 : Globalization and the possibility of the deMcDonaldization of society?. Globalization and McDonaldization ; The deMcDonaldization of society ; The internet and deMcDonaldization.
Responsibility: George Ritzer.

Abstract:

A new edition of one of the most popular sociology books of all time. Now in its 7th edition and celebrating its 20th anniversary, it is an international best-seller than has been translated into  Read more...

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