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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
George Ritzer |
| ISBN: | 9781452226699 1452226695 |
| OCLC Number: | 760978801 |
| Notes: | Rev. ed. of: The McDonaldization of society 6. c2011. |
| Description: | x, 237 p. ; 23 cm. |
| Contents: | 1. An introduction to McDonaldization -- McDonald's as an American and a global icon -- The dimensions of McDonaldization -- Efficiency -- Calculability -- Predictability -- Control -- A critique of McDonaldization : the irrationality of rationality -- Illustrating the dimensions of McDonaldization : the case of IKEA -- The advantages of McDonaldization -- What isn't McDonaldized? -- Are In-N-Out Burger and Pret A Manger antitheses of McDonaldization? -- 2. The past, present, and future of McDonaldization : from the iron cage to the fast-food factory and beyond -- Bureaucratization : making life more rational -- Weber's Theory of Rationality -- Irrationality and the "iron cage" -- The Holocaust : mass-produced death -- Scientific management : finding the one best way -- The assembly line : turning workers into robots -- Levittown : putting up houses, "Boom, boom, boom" -- Shopping centers : malling America -- McDonald's : creating the "fast-food factory" -- McDonaldization and contemporary social changes -- The forces driving McDonaldization : it pays, we value it, it fits -- Higher profits and lower costs -- McDonaldization for its own sake -- McDonaldization and the changing society -- Postindustrialism and McDonaldization : complexification and simplification -- Fordism and post-Fordism : or is it McDonaldism? -- Postmodernity : a threat to McDonaldization? -- Are t here any limits to the expansion of McDonaldization? -- 3. Efficiency and calculability -- Efficiency : drive-throughs and finger foods -- Streamlining the process -- The fast-food industry : speeding the way from secretion to excretion -- Home cooking -- Shopping : creating ever-more efficient selling machines -- Higher education : just fill in the box -- Health care : Docs-in-a-Box -- Entertainment : moving people (and trash) efficiently -- Online and Smartphone dating -- Ten steps to spiritual maturity -- Simplifying the product -- Putting customers to work -- Calculability : Big Macs and little chips -- Quantity rather than quality -- "Big Bites" and "Super Big Gulps" -- Higher education : grades, scores, ratings, and rankings -- Health care : patients as dollar signs -- Sports : Nadia Comaneci scored exactly 79.275 points -- Politics : no sound bites in the Lincoln-Douglas Debate -- Reducing production and service to numbers -- 4. Predictability and control -- Predictability : it never rains on those little houses on the hillside -- Motel chains : "magic fingers" but no Norman Bates -- The fast-food industry : thank God for those golden arches -- Scripting interaction with customers -- Making employee behavior predictable -- Creating predictable products and processes -- Minimizing danger and unpleasantness -- Control : human and nonhuman robots -- Controlling employees -- Controlling customers -- Controlling the process and the product -- Food production, cooking and vending : it cooks itself -- Ultimate examples of control : birth and death? -- 5. The irrationality of rationality : traffic jams on those "happy trails" -- Inefficiency : long lines at the checkout -- High cost : better off at home -- False friendliness : "Hi, George" -- Disenchantment : where's the magic? -- Health and environmental hazards : a day's calories in one fast food meal -- Homogenization : it's no different in Paris -- Dehumanization : getting hosed at "Trough and Brew" -- Family : the kitchen as filling station -- Higher education : McLectures and McColleges -- Health care : you're just a number -- Dehumanized death -- 6. Dealing with McDonaldization : a practical guide -- Creating "reasonable" alternatives : sometimes you really do have to break the rules -- Fighting back collectively : saving hearts, minds, taste buds, and the Piazza di Spagna -- McLibel support group : McDonald's pyrrhic victory -- Slow food : creating a place for traditional, regional, and high-quality food -- Sprawl-busters : a "hit list" of McDonald superstores -- Local protests : not wanting to say "bye-bye to the neighborhood" -- Coping individually : "skunk works," blindfolded children, and fantasy worlds -- Games, knitting, and nonrationalized niches -- A range of individual actions : if all else fails, save the children -- Freedom : if you can't cope, can you escape? -- Some concluding thoughts -- 7. Globalization and the possibility of the deMcDonaldization of society? -- Globalization and McDonaldization -- The globalization of nothing -- Nothing and something -- Glocalization and grobalization -- The grobalization of nothing -- The deMcDonaldization of society -- Starbuckization -- What has Starbucks added to, or removed from, the McDonald's model? -- Should the concept of "Starbuckization" replace "McDonaldization"? -- The irrationality of rationality at Starbucks -- The internet and deMcDonaldization -- eBayization -- eBayizing McDonaldization -- Web 1.0 and 2.0.. |
| Responsibility: | George Ritzer. |
Abstract:
A new edition of one of the most popular sociology books of all time. Now in its 7th edition and celebrating its 20th anniversary, it is an international best-seller than has been translated into over a dozen languages.
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Related Subjects:(10)
- Social structure -- United States.
- United States -- Social conditions -- 1980-
- Management -- Social aspects -- United States.
- Fast food restaurants -- Social aspects -- United States.
- Rationalization (Psychology)
- Fast food restaurants -- Social aspects.
- Management -- Social aspects.
- Social history.
- Social structure.
- United States.
