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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/36969792 Title: McDonaldization revisited : critical essays on consumer culture Author: Mark Alfino; John S Caputo; Robin Wynyard Publisher: Westport, Conn. : Praeger, 1998. ISBN/ISSN: 0275958191 9780275958190 0275961044 9780275961046 OCLC:36969792

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McDonaldization revisited : critical essays on consumer culture

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McDonaldization revisited : critical essays on consumer culture

Author:	Mark Alfino; John S Caputo; Robin Wynyard
Publisher:	Westport, Conn. : Praeger, 1998.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	This study examines the thesis of George Ritzer's book, "The McDonaldization of Society". It analyzes the premise of "McDonaldization" to provide theoretical discussions of the relationship between Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.

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Genre/Form:	Aufsatzsammlung
Material Type:	Internet resource
Document Type:	Book, Internet Resource
All Authors / Contributors:	Mark Alfino; John S Caputo; Robin Wynyard Find more information about:
ISBN:	0275958191 9780275958190 0275961044 9780275961046
OCLC Number:	36969792
Description:	xxvi, 201 p. ; 24 cm.
Contents:	Foreword : McDonaldization and its discontents : Ritzer and his critics / Douglas Kellner -- Nostalgia and mass culture : McDonaldization and cultural elitism / Martin Parker -- It may be a polar night of icy darkness, but feminists are building a fire / Jane A. Rinehart -- The rhetoric of McDonaldization : a social semiotic perspective / John S. Caputo -- McDonaldization and the global sports store : constructing consumer meanings in a rationalized society / Steven Miles -- A sociology of rib joints / Philip D. Holley and David E. Wright, Jr. -- Old wine in new bottles : critical limitations of the McDonaldization thesis : the case of hospitality services / Roy C. Wood -- McDonaldization and consumer choice in the future : an illusion or the next marketing revolution? / Stephen Taylor, Sheena Smith, and Phil Lyon -- The McCommidification of society : rationalization and critical theory / Thomas M. Jeannot -- Missing the cultural basis of irrationality in the McDonaldization of society / Ngure wa Mwachofi -- The bunless burger / Robin Wynyard -- Postmodern hamburgers : taking a postmodern attitude toward McDonald's / Mark Alfino.
Responsibility:	edited by Mark Alfino, John S. Caputo, and Robin Wynyard ; foreword by Douglas Kellner.

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.,."this volume, despite some occasional heady theory, can engage the reader at any level. Witty, wry, urbane by turns, it is a wonderful example of scholarship in action."-Choice

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