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Foreword : McDonaldization and its discontents : Ritzer and his critics / Douglas Kellner --
Nostalgia and mass culture : McDonaldization and cultural elitism / Martin Parker --
It may be a polar night of icy darkness, but feminists are building a fire / Jane A. Rinehart --
The rhetoric of McDonaldization : a social semiotic perspective / John S. Caputo --
McDonaldization and the global sports store : constructing consumer meanings in a rationalized society / Steven Miles --
A sociology of rib joints / Philip D. Holley and David E. Wright, Jr. --
Old wine in new bottles : critical limitations of the McDonaldization thesis : the case of hospitality services / Roy C. Wood --
McDonaldization and consumer choice in the future : an illusion or the next marketing revolution? / Stephen Taylor, Sheena Smith, and Phil Lyon --
The McCommidification of society : rationalization and critical theory / Thomas M. Jeannot --
Missing the cultural basis of irrationality in the McDonaldization of society / Ngure wa Mwachofi --
The bunless burger / Robin Wynyard --
Postmodern hamburgers : taking a postmodern attitude toward McDonald's / Mark Alfino. |
引证/输出
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