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| Genre/Form: | Aufsatzsammlung |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Mark Alfino; John S Caputo; Robin Wynyard |
| ISBN: | 0275958191 9780275958190 0275961044 9780275961046 |
| OCLC Number: | 36969792 |
| Description: | xxvi, 201 p. ; 24 cm. |
| Contents: | Foreword : McDonaldization and its discontents : Ritzer and his critics / Douglas Kellner -- Nostalgia and mass culture : McDonaldization and cultural elitism / Martin Parker -- It may be a polar night of icy darkness, but feminists are building a fire / Jane A. Rinehart -- The rhetoric of McDonaldization : a social semiotic perspective / John S. Caputo -- McDonaldization and the global sports store : constructing consumer meanings in a rationalized society / Steven Miles -- A sociology of rib joints / Philip D. Holley and David E. Wright, Jr. -- Old wine in new bottles : critical limitations of the McDonaldization thesis : the case of hospitality services / Roy C. Wood -- McDonaldization and consumer choice in the future : an illusion or the next marketing revolution? / Stephen Taylor, Sheena Smith, and Phil Lyon -- The McCommidification of society : rationalization and critical theory / Thomas M. Jeannot -- Missing the cultural basis of irrationality in the McDonaldization of society / Ngure wa Mwachofi -- The bunless burger / Robin Wynyard -- Postmodern hamburgers : taking a postmodern attitude toward McDonald's / Mark Alfino. |
| Responsibility: | edited by Mark Alfino, John S. Caputo, and Robin Wynyard ; foreword by Douglas Kellner. |
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- Consumer behavior.
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- Fastfood.
- Sociale ontwikkeling.
- Consumptie.
- Consumptiepatroon.
- Consumentengedrag.
- McDonald's Corporation -- Influence.
- Consommateurs -- Comportement.
- Consommation (Économie politique)
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- Structure sociale.
- Zivilisation
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- Aufsatzsammlung
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