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The McGraw-Hill 36-hour course : online marketing

Author: Lorrie Thomas
Publisher: New York : McGraw-Hill, ©2011.
Series: McGraw-Hill 36-hour course series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
This text helps you communicate the value of your product or service in any electronic setting. This easy, self-paced 'course' demystifies the concepts and skills you need to master your job!
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Thomas, Lorrie.
McGraw-Hill 36-hour course.
New York : McGraw-Hill, ©2011
(DLC) 2010038169
(OCoLC)664115024
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lorrie Thomas
ISBN: 9780071750394 0071750398 1283004127 9781283004121
OCLC Number: 702149814
Description: 1 online resource (xiii, 256 pages) : illustrations.
Contents: Building an online marketing foundation --
Planning the website --
Building the website --
Content marketing --
Blogging --
Social media marketing --
Web analytics --
Search engine optimization --
Online advertising, search engine marketing --
E-mail marketing --
Online public relations --
Managing multitasking web marketing.
Series Title: McGraw-Hill 36-hour course series.
Other Titles: McGraw-Hill thirty-six hour course
Online marketing
Responsibility: Lorrie Thomas.

Abstract:

More than 150,000 books sold in the 36-Hour series! A crash course on the most active marketing platform today  Read more...

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