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The McGraw-Hill 36-hour course : product development

Author: Andrea Belz
Publisher: New York : McGraw-Hill, ©2011.
Series: McGraw-Hill 36-hour course series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

More than 150,000 books sold in the 36-Hour series! How to apply the product development techniques used by Apple, Google, and Cisco!

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Document Type: Book
All Authors / Contributors: Andrea Belz
ISBN: 9780071743877 0071743871
OCLC Number: 669269910
Description: xii, 240 pages : illustrations ; 23 cm.
Contents: Inception --
Strategy --
Marketing --
Value propositions --
Intellectual property --
Funding --
Organizations --
Milestones --
Design --
Fabrication, integration, and delivery --
Launch --
Wrap-up.
Series Title: McGraw-Hill 36-hour course series.
Other Titles: McGraw-Hill thirty-six hour course :
Product development
Responsibility: Andrea Belz.

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