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McIlhenny's gold : how a Louisiana family built the Tabasco empire

Author: Jeffrey Rothfeder
Publisher: New York : Collins Business, 2009, ©2007.
Edition/Format:   Print book : Biography : English : First Collins paperback editionView all editions and formats
Summary:
A history of the Louisiana family responsible for the invention of Tabasco hot pepper sauce traces its post-Civil War introduction through its ubiquitous presence today, offering insight into the McIlhenny's secretive business practices and traditional beliefs.
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Genre/Form: History
Material Type: Biography
Document Type: Book
All Authors / Contributors: Jeffrey Rothfeder
ISBN: 9780060721855 0060721855
OCLC Number: 477237770
Description: 251 pages, [8] pages of plates : illustrations ; 21 cm
Contents: Tobasco road --
The forebears --
White hot --
E. McIlhenny's tabasco pepper sauce --
The business model --
Rough rider --
Great white father --
Fighting words --
Tango --
Nirvana --
Sic semper fidelis --
New Iberia connection --
Hot enough for you? --
The outsider --
The family business at 140.
Responsibility: Jeffrey Rothfeder.

Abstract:

In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea-the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico-a secretive family business  Read more...

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"[T]he history of Tabasco and its creators, the McIlhenny family, makes for a spicy...tale, and Jeffrey Rothfeder serves it up nicely." -- BusinessWeek "[T]he unembellished saga of the McIlhenny clan Read more...

 
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