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McLuhan : a guide for the perplexed

Author: W Terrence Gordon
Publisher: New York : Continuum, 2010.
Series: Guides for the perplexed.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Focusing on McLuhan's work, this title traces the systematic development of his thought. It intends to clarify McLuhan's thinking, to consolidate it in a fashion which prevents misreadings, and to  Read more...

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Named Person: Marshall McLuhan; Marshall McLuhan
Document Type: Book
All Authors / Contributors: W Terrence Gordon
ISBN: 9781441126290 9781441143808 1441126295 1441143807
OCLC Number: 317928326
Description: viii, 205 pages ; 22 cm.
Contents: Background, context, definitions, and--
stumbling blocks --
Literary links --
From Madison, Wisconsin to Madison Avenue: The mechanical bride and her electrical brood --
From media as political forms to Understanding media --
McLuhan's tool box: From Through the vanishing point to Laws of media --
Using McLuhan's tools.
Series Title: Guides for the perplexed.
Responsibility: W. Terrence Gordon.

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For anyone who is serious about understanding the origins of contemporary media theory, one must understand the origins of the original media theorist, Marshall McLuhan. Gordon's new book provides a Read more...

 
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