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McMahan's how to evaluate your own TV commercial: vehicle/message, personality/name, momentum/continuum.

Author: Harry Wayne McMahan
Publisher: [East Greenwich, R.I., Weaver Pub. Co., 1973-
Edition/Format:   Continually updated resource : Updating loose-leaf : English
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Material Type: Updating loose-leaf
Document Type: Continually Updated Resource
All Authors / Contributors: Harry Wayne McMahan
OCLC Number: 707568
Description: 1 v. (loose-leaf) 29 cm.
Other Titles: How to evaluate your own TV commercial

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