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Me 2.0 : build a powerful brand to achieve career success

Author: Dan Schawbel
Publisher: New York : Kaplan Pub., ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"In Me 2.0, personal branding expert Dan Schwabel gives you the tools for building a powerful personal brand that WILL give you a competitive advantage in the marketplace."--Back cover.
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Document Type: Book
All Authors / Contributors: Dan Schawbel
ISBN: 9781427798206 1427798206 9781427799593 1427799598
OCLC Number: 251211800
Description: xvii, 236 pages ; 23 cm
Contents: The brand called you! --
Millennials enter the workforce --
Introducing commander you! --
The many aspects of personal branding --
Step 1-discover your brand --
Step 2-create your brand --
Step 3-communicate your brand --
Step 4-maintain your brand --
Your entrepreneurial conquest --
Life changing results.
Responsibility: Dan Schawbel.

Abstract:

"In Me 2.0, personal branding expert Dan Schwabel gives you the tools for building a powerful personal brand that WILL give you a competitive advantage in the marketplace."--Back cover.

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