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The meaning and sources of marketing theory.

Author: Michael Halbert
Publisher: New York, McGraw-Hill [1965]
Series: McGraw-Hill Marketing Science Institute series.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Halbert, Michael.
Meaning and sources of marketing theory.
New York, McGraw-Hill [1965]
(OCoLC)646921829
Document Type: Book
All Authors / Contributors: Michael Halbert
OCLC Number: 245274
Description: 330 pages 25 cm.
Contents: Marketing theory and marketing science --
Possible sources for marketing theory --
The present state of marketing theory --
Theoretical notions from the other three base-line studies --
The communication of ideas in marketing --
Marketing theory and the marketing literature --
Marketing theory and the literature of business --
Marketing theory and the literature of the behavioral sciences --
Marketing theory and the literature of the management sciences --
Research requirements for the emergence of marketing science.
Series Title: McGraw-Hill Marketing Science Institute series.

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