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The measure of democracy : polling, market research, and public life, 1930-1945

Author: Daniel J Robinson
Publisher: Toronto ; Buffalo : University of Toronto Press, ©1999.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Examining the origins and early years of public opinion polling in Canada, Robinson situates polling within the larger context of its forerunners - market research surveys and American opinion  Read more...

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Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Daniel J Robinson
ISBN: 0802042740 9780802042743 0802081096 9780802081094
OCLC Number: 40179750
Notes: Revision of the author's thesis (Ph. D.)--York University, 1996.
Description: ix, 252 pages, [7] pages of plates : illustrations ; 24 cm
Contents: Polling Consumers: The Rise of Market Research Surveys --
Selling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy --
Polling Citizens: Gallup in Canada --
Mobilizing Popular Consent: The Surveyed Home Front --
Pols and Polls.
Responsibility: Daniel J. Robinson.
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