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The measurement and control of the visual efficiency of advertisements.

Author: HRB-Singer, Inc.; E.I. du Pont de Nemours & Company.; Advertising Research Foundation.
Publisher: [New York], [Advertising Research Foundation] 1962.
Series: An Advertising Research Foundation report
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: HRB-Singer, Inc.; E.I. du Pont de Nemours & Company.; Advertising Research Foundation.
OCLC Number: 1836758
Description: 95 pages illustrations 28 cm.
Series Title: An Advertising Research Foundation report
Responsibility: Conducted for E.I. du Pont de Nemours & Co., inc. and the Advertising Research Foundation.

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