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The measurement of advertising effects; a study of representative commodities showing public familiarity with names and brands,

Author: George Burton Hotchkiss; Richard B Franken; Advertising Federation of America.
Publisher: New York And London, Harper & Brothers, 1927.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Hotchkiss, George Burton, 1884-1953.
Measurement of advertising effects.
New York and London, Harper & brothers, 1927
(OCoLC)609305382
Document Type: Book
All Authors / Contributors: George Burton Hotchkiss; Richard B Franken; Advertising Federation of America.
OCLC Number: 560617
Description: 248 pages illustrations 24 cm
Responsibility: by George Burton Hotchkiss ... and Richard B. Franken ... sponsored by the International advertising association.

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