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Measurement readings for marketing research

Author: J Paul Peter; Michael L Ray
Publisher: Chicago, Ill. : American Marketing Association, 1984.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Aufsatzsammlung
Document Type: Book
All Authors / Contributors: J Paul Peter; Michael L Ray
ISBN: 0877571686 9780877571681
OCLC Number: 10780754
Description: vii, 374 pages : illustrations ; 28 cm
Responsibility: compiled by J. Paul Peter, Michael L. Ray.

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