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Measuring and evaluating sales promotions from the manufacturer and retailer perspectives : a conference summary

Author: Robert W Shoemaker; Kenneth G Hardy; Herbert F MacKenzie
Publisher: Cambridge, MA : Marketing Science Institute, ©1989.
Series: Report (Marketing Science Institute), no. 89-102.
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Congresses
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Robert W Shoemaker; Kenneth G Hardy; Herbert F MacKenzie
OCLC Number: 19498321
Notes: "January 1989."
Description: 44 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 89-102.
Responsibility: by Robert W. Shoemaker, Kenneth G. Hardy, and Herbert F. MacKenzie.

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