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Measuring consumer perceptions of brand quality with scanner data : implications for brand equity

Author: Wagner A Kamakura; Gary J Russell; Marketing Science Institute.
Publisher: Cambridge, Mass. : Marketing Science Institute, ©1991.
Series: Report (Marketing Science Institute), no. 91-122.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Wagner A Kamakura; Gary J Russell; Marketing Science Institute.
OCLC Number: 24887251
Notes: "October 1991."
"Technical Working Paper."
Description: 30 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 91-122.
Responsibility: Wagner A. Kamakura, Gary J. Russell.

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