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Measuring Electronic Word-of-Mouth Effectiveness Developing and Applying the eWOM Trust Scale

Author: Wolfgang Weitzl; Springer Fachmedien Wiesbaden GmbH
Publisher: Wiesbaden Springer Fachmedien Wiesbaden 2017
Edition/Format:   eBook : Document : German : 1st ed. 2017
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Additional Physical Format: Erscheint auch als
Measuring Electronic Word-of-Mouth Effectiveness
Wiesbaden : Springer Fachmedien Wiesbaden GmbH, 2016
XIV, 370 Seiten in 1 Teil, 5 Illustrationen
Druck-Ausgabe
(DE-101)1113776986
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Wolfgang Weitzl; Springer Fachmedien Wiesbaden GmbH
ISBN: 9783658158897 3658158891
OCLC Number: 962087113
Notes: Lizenzpflichtig
Description: Online-Ressource.

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