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Measuring media audiences

Author: Raymond A Kent
Publisher: London ; New York : Routledge, 1994.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This volume reveals how television ratings are derived, and how radio audiences and media readerships are estimated. The contributors, themselves experts in various fields, discuss their particular  Read more...

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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Raymond A Kent
ISBN: 0415082897 9780415082891 0415082900 9780415082907
OCLC Number: 29387827
Description: xiii, 202 pages : illustrations ; 23 cm
Contents: 1. Measuring media audiences: an overview / Raymond Kent --
2. Television audience measurement systems in Europe: a review and comparison / Roger Gane --
3. Measuring television audiences in the UK / Trevor Sharot --
4. Measuring audiences to radio / Tony Twyman --
5. Estimating newspaper and magazine readership / Michael Brown --
6. The audience to outdoor posters / Derek Bloom --
7. Measuring cinema audiences / Richard Chilton and Paul Butler --
8. Measuring media audiences: the way ahead / Raymond Kent.
Responsibility: edited by Raymond Kent.

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