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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/30624031 Title: Measuring psychological responses to media messages Author: Annie Lang Publisher: Hillsdale, N.J. : Erlbaum, 1994. ISBN/ISSN: 0805807179 9780805807172 OCLC:30624031

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Measuring psychological responses to media messages

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Measuring psychological responses to media messages

Author:	Annie Lang
Publisher:	Hillsdale, N.J. : Erlbaum, 1994.
Series:	LEA's communication series.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Document Type:	Book
All Authors / Contributors:	Annie Lang Find more information about:
ISBN:	0805807179 9780805807172
OCLC Number:	30624031
Description:	x, 244 p. : ill. ; 24 cm.
Contents:	Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro -- Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West -- Using eyes on screen as a measure of attention to television / Esther Thorson -- Secondary reaction-time measures / Michael D. Basil -- What can the heart tell us about thinking? / Annie Lang -- Electrodermal measurement / Robert Hopkins and James E. Fletcher -- Signal detection measures of recognition memory / Michael A. Shapiro -- The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske -- Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger -- Detection and modeling of time-sequenced processes / James H. Watt -- Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch -- Comments on setting up a laboratory / Annie Lang.
Series Title:	LEA's communication series.
Responsibility:	edited by Annie Lang.
More information:	Publisher description

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