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Measuring psychological responses to media messages

Author: Annie Lang
Publisher: Hillsdale, N.J. : Erlbaum, 1994.
Series: LEA's communication series.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Tools have been developed in cognitive psychology and psychophysiology which attempt to measure "thinking" without asking people how they do it. This work explores the history and theory behind the  Read more...

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Document Type: Book
All Authors / Contributors: Annie Lang
ISBN: 0805807179 9780805807172
OCLC Number: 30624031
Description: x, 244 pages : illustrations ; 24 cm.
Contents: Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro --
Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West --
Using eyes on screen as a measure of attention to television / Esther Thorson --
Secondary reaction-time measures / Michael D. Basil --
What can the heart tell us about thinking? / Annie Lang --
Electrodermal measurement / Robert Hopkins and James E. Fletcher --
Signal detection measures of recognition memory / Michael A. Shapiro --
The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske --
Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger --
Detection and modeling of time-sequenced processes / James H. Watt --
Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch --
Comments on setting up a laboratory / Annie Lang.
Series Title: LEA's communication series.
Responsibility: edited by Annie Lang.
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