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Measuring psychological responses to media messages

Author: Annie Lang
Publisher: Hillsdale, N.J. : Erlbaum, 1994.
Series: LEA's communication series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Measuring psychological responses to media messages
(DLC) 94021911
(OCoLC)30624031
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Annie Lang
ISBN: 9781136695599 1136695591
OCLC Number: 876592091
Description: 1 online resource (x, 244 pages) : illustrations.
Contents: Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro --
Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West --
Using eyes on screen as a measure of attention to television / Esther Thorson --
Secondary reaction-time measures / Michael D. Basil --
What can the heart tell us about thinking? / Annie Lang --
Electrodermal measurement / Robert Hopkins and James E. Fletcher --
Signal detection measures of recognition memory / Michael A. Shapiro --
The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske --
Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger --
Detection and modeling of time-sequenced processes / James H. Watt --
Measuring children's cognitive processing of television / Elizabeth Pugzles Lorch --
Comments on setting up a laboratory / Annie Lang.
Series Title: LEA's communication series.
Responsibility: edited by Annie Lang.
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