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Measuring simple preferences : an approach to blind, forced-choice product testing

Author: Bruce S Buchanan; Donald G Morrison
Publisher: Cambridge, Mass. : Marketing Science Institute, ©1985.
Series: Report (Marketing Science Institute), no. 85-103.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Bruce S Buchanan; Donald G Morrison
OCLC Number: 14440618
Notes: "April 1985."
Description: ii, 29 pages ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 85-103.
Responsibility: by Bruce S. Buchanan and Donald G. Morrison.

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