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Measuring the effect of advertising : a comprehensive approach

Author: David R Corkindale; Sherril H Kennedy
Publisher: Aldershot : Gower, 1985.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: David R Corkindale; Sherril H Kennedy
ISBN: 0347011101 9780347011105
OCLC Number: 875492908
Description: XVII, 241 p. ; 22 cm
Responsibility: David R. Corkindale, Sherril H. Kennedy.

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