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Measuring the networked nonprofit : using data to change the world

Autor Beth Kanter; Katie Delahaye Paine; William T Paarlberg
Vydavatel: San Francisco, California : Jossey-Bass, a Wiley Imprint, [2012]
Vydání/formát:   book : English : First editionZobrazit všechny vydání a formáty
Databáze:WorldCat
Zhrnutí:
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the  Read more...
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Detaily

Doplňující formát: Electronic version:
Kanter, Beth, 1957-
Measuring the networked nonprofit.
San Francisco : Jossey-Bass, a Wiley imprint, [2012]
(DLC) 2012019403
(OCoLC)793497226
Typ materiálu: Internet resource
Typ dokumentu: Book, Internet Resource
Všichni autoři/tvůrci: Beth Kanter; Katie Delahaye Paine; William T Paarlberg
ISBN: 9781118137604 1118137604 9781118263471 1118263472 9781118238813 1118238818 9781118225417 1118225414
OCLC číslo: 788246800
Popis: xxviii, 301 pages : illustrations ; 24 cm
Odpovědnost: by Beth Kanter and Katie Delahaye Paine ; edited by William T. Paarlberg ; foreword by Laura Arrillaga-Andreessen.
Více informací:

Anotace:

"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures. Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine. Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals. This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media"--

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