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Measuring the networked nonprofit : using data to change the world

Autor: Beth Kanter; Katie Delahaye Paine; William T Paarlberg
Editora: San Francisco, California : Jossey-Bass, a Wiley Imprint, [2012]
Edição/Formato   Print book : Inglês : First editionVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the  Ler mais...
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Formato Físico Adicional: Electronic version:
Kanter, Beth, 1957-
Measuring the networked nonprofit.
San Francisco : Jossey-Bass, a Wiley imprint, [2012]
(DLC) 2012019403
(OCoLC)793497226
Tipo de Material: Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: Beth Kanter; Katie Delahaye Paine; William T Paarlberg
ISBN: 9781118137604 1118137604 9781118263471 1118263472 9781118238813 1118238818 9781118225417 1118225414
Número OCLC: 788246800
Descrição: xxviii, 301 pages : illustrations ; 24 cm
Conteúdos: The secret sauce for nonprofits : networked strategies + measurement = amazing success --
The rise of the networked nonprofit : a new paradigm for nonprofit success --
Creating a data-informed culture : how your organization can embrace the data and use what it can teach you --
Measurement is power : how to take control of your programs and progress with the art and science of measurement --
Don't confuse activity with results : the value of expressing your results in terms of organizational goals --
The ladder of engagement : how to measure engagement and use it to improve relationships with your stakeholders --
How to turn your stakeholders into fundraisers : social fundraising and how measurement can make it more effective --
Measurement tools : how to choose and use the right tool for the job --
Measurement and the Aha! moment : using your data to tell stories, make decisions, and change the world --
Measuring what really matters : the importance and measurement of relationships --
Understanding, visualizing, and improving networks --
Influence measurement : how to determine your influence and that of your organization, free agents, and nonprofit champions --
How to be naked and measure it : transparency is a networked nonprofit's best friend --
Measuring the impact of the crowd --
Epilogue : With measurement and learning, networked nonprofits can change the world --
Appendix A : Measuring relationships and relationship research --
Appendix B : Crawl, walk, run, fly assessment tool for networked nonprofits --
Appendix C : Social media measurement checklist --
Appendix D : A checklist for monitoring services.
Responsabilidade: by Beth Kanter and Katie Delahaye Paine ; edited by William T. Paarlberg ; foreword by Laura Arrillaga-Andreessen.
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Resumo:

The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success.  Ler mais...

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