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Measuring the networked nonprofit : using data to change the world

Author: Beth Kanter; Katie Delahaye Paine; William T Paarlberg
Publisher: San Francisco : Jossey-Bass, a Wiley imprint, [2012]
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kanter, Beth, 1957-
Measuring the networked nonprofit.
San Francisco : Jossey-Bass, a Wiley imprint, [2012]
(DLC) 2012016809
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Beth Kanter; Katie Delahaye Paine; William T Paarlberg
ISBN: 9781118238813 1118238818 9781118263471 1118263472 9781118225417 1118225414
OCLC Number: 793497226
Description: 1 online resource
Contents: pt. 1. Introduction of concepts --
pt. 2. Basic measurement principles, how-tos, and best practices --
pt. 3. Advanced measurement concepts.
Responsibility: by Beth Kanter and Katie Delahaye Paine ; edited by William Paarlberg ; foreword by Laura Arrillaga-Andreessen.

Abstract:

The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As  Read more...

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