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Measuring the networked nonprofit : using data to change the world

Author: Beth Kanter; Katie Delahaye Paine; William T Paarlberg
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Database:WorldCat
Summary:
"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the  Read more...
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Genre/Form: Electronic books
Additional Physical Format: (DLC) 2012016809
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Beth Kanter; Katie Delahaye Paine; William T Paarlberg
ISBN: 1118225414 9781118225417
OCLC Number: 813928961
Description: 1 online resource (xxviii, 301 pages) illustrations.
Contents: Pt. 1. Introduction of concepts --
pt. 2. Basic measurement principles, how-tos, and best practices --
pt. 3. Advanced measurement concepts.
Responsibility: Beth Kanter and Katie Delahaye Paine ; edited by William Paarlberg ; foreword by Laura Arrillaga-Andreessen.
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Abstract:

"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures. Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine. Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals. This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media"--

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