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Measuring the Networked Nonprofit : Using Data to Change the World.

Author: Beth Kanter; Katie Delahaye Paine
Publisher: Hoboken : Wiley, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kanter, Beth.
Measuring the Networked Nonprofit : Using Data to Change the World.
Hoboken : Wiley, ©2012
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Beth Kanter; Katie Delahaye Paine
ISBN: 9781118225417 1118225414
OCLC Number: 880899733
Description: 1 online resource (334 pages)
Contents: Measuring the Networked Nonprofit: Using Data to Change the World; Copyright; Contents; Figures and Tables; Figures; Tables; Foreword; Preface: The Queen of Nonprofits Meets the Goddess of Measurement; How This Book Helps Nonprofits Become More Successful; Why all Nonprofits Need to Embrace Measurement; Measurement is nothing to Fear; Fear of Consequences; Fear of Setting Measurable Objectives; Fear of the Data Dump; Fear That Measurement Is Too Much Work or Too Expensive; Measurement is the Secret Sauce; We Provide the Recipe; Acknowledgments; The Authors; Part One: Introduction of Concepts. One: The Secret Sauce for Nonprofits: Networked Strategies + Measurement = Amazing SuccessThe Keys to Nonprofit Success: Networking and Measurement; Momsrising: A Superstar of Networked Nonprofits Knows the Joys of Measurement; Theme 1: ""Likes"" on Facebook Is Not a Victory-Social Change Is; Theme 2: Measurement Helps Nonprofits Understand and Improve Their Social Networks; Theme 3: Measurement Means Data for Decisions, Not for Data's Sake; Theme 4: Measurement Makes You Plan for Success; Theme 5: Good Measurement Is Good Governance; Theme 6: Data Without Insight Is Just Trivia. Theme 7: Measuring Failure Is Part of the Path to SuccessTheme 8: Incremental Success Is Not Failure; Theme 9: Measurement Is Valuable at Every Level of Functioning; Conclusion; Two: The Rise of the Networked Nonprofit: A New Paradigm for Nonprofit Success; What is a Networked Nonprofit?; Seven Vital Characteristics of Networked Nonprofits; How Momsrising Generated 100,000 Letters to Congress; Becoming a Networked Nonprofit: The Crawl, Walk, Run, Fly Model; Crawl; Walk; Run; Fly; Conclusion; Part Two: Basic Measurement Principles, How-Tos, and Best Practices. Three: Creating a Data-Informed Culture: How Your Organization Can Embrace the Data and Use What It Can Teach YouData Informed, Not Data Driven; ""Data Informed"" Means More than KPIs and Measurement; Creating Dosomething.Org'S Data-Informed Culture; It Starts at the Top; Don't Just Count; Understand Why; Don't Be a Slave to Data; Think; Fail Fest and Pink Boas: Don't Be Afraid to Fail; Spend More Time Thinking About the Data, Less on Collecting It; Tear Down Those Silos; Make It Personal, and Make It Relevant; Even the Smallest Victory Is a Win. The Stages of Becoming Data Informed: Crawl, Walk, Run, FlyCrawl; Walk; Run; Fly; Becoming Data Informed: Change is Easy with Baby Steps; Begin at the End: Discuss and Identify Results; Become a Curator of Metrics; Use Experiments to Make the Case to Evolve; Conclusion; Four: Measurement Is Power: How to Take Control of Your Programs and Progress with the Art and Science of Measurement; Measurement Makes your Organization Powerful; Katie Paine'S Seven Basic Measurement Steps Remixed for Networked Nonprofits; Step 1: Define Your Goals; Step 2: Define Your Audiences. Step 3: Define Your Benchmarks.
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Abstract:

The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision maki.

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