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Measuring the user experience : collecting, analyzing, and presenting usability metrics

Author: Tom Tullis; Bill Albert
Publisher: Amsterdam ; Boston : Elsevier/Morgan Kaufmann, ©2008.
Series: Morgan Kaufmann series in interactive technologies.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based,  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Tullis, Tom (Thomas).
Measuring the user experience.
Amsterdam ; Boston : Elsevier/Morgan Kaufmann, c2008
(DLC) 2007043050
(OCoLC)176861317
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tom Tullis; Bill Albert
ISBN: 9780080558264 0080558267
OCLC Number: 281596484
Description: 1 online resource (xvii, 317 p.) : ill.
Contents: Introduction; Background: Data Types; Sampling Size; Experimental Design; Data Analysis. Overview of Usability Metrics: Types of Metrics; Methods and Metrics; Summative vs. Formative; Choosing Appropriate Metrics. Performance Metrics: Task Success; Completion Time; Errors; Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue; Severity Ratings; Test Biases; Reporting Positive Issues. Peferential-Based Metrics: Satisfaction; Ease of Use, Usefulness; Expectations; Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates; Web page Abandonment Rates. Derived Metrics: Task-based; Aggregate. Observational Metrics: Eye Movements; Stress; Facial Expressions; Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability; Automated Methods; Discount Techniques; Server Log Analysis; A/B Testing. Conclusion: Communication to Management; Cost Justification; Industry Trends.
Series Title: Morgan Kaufmann series in interactive technologies.
Responsibility: Tom Tullis, Bill Albert.

Abstract:

Offers a source of information to enable usability professionals and product developers to choose the right metric, apply it, and effectively use the information it reveals. This book explores  Read more...

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"If Tom and Bill could convince me, perhaps the world's biggest fan of qualitative testing, that usability metrics are really valuable-which they have, in this wonderful book-then there's no doubt Read more...

 
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