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Measuring the user experience : collecting, analyzing, and presenting usability metrics

ผู้แต่ง: Tom Tullis; Bill Albert
สำนักพิมพ์: Amsterdam ; Boston : Elsevier/Morgan Kaufmann, ©2008.
ชุด: Morgan Kaufmann series in interactive technologies.
ครั้งที่พิมพ์/รูปแบบ:   หนังสืออีเล็กทรอนิกส์ : เอกสาร : ภาษาอังกฤษดูครั้งที่พิมพ์และรูปแบบ
ฐานข้อมูล:WorldCat
สรุป:
Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based,  อ่านมากขึ้น…
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รูปแบบทางกายภาพเพิ่มเติม Print version:
Tullis, Tom (Thomas).
Measuring the user experience.
Amsterdam ; Boston : Elsevier/Morgan Kaufmann, c2008
(DLC) 2007043050
(OCoLC)176861317
ขนิดวัสดุ: เอกสาร, ทรัพยากรอินแทอร์เน็ต
ประเภทของเอกสาร: แหล่งข้อมูลอินเทอร์เน็ต, ไฟล์คอมพิวเตอร์
ผู้แต่งทั้งหมด : ผู้แต่งร่วม Tom Tullis; Bill Albert
ISBN: 9780080558264 0080558267
OCLC Number: 281596484
คำอธิบาย: 1 online resource (xvii, 317 p.) : ill.
สารบัญ: Introduction; Background: Data Types; Sampling Size; Experimental Design; Data Analysis. Overview of Usability Metrics: Types of Metrics; Methods and Metrics; Summative vs. Formative; Choosing Appropriate Metrics. Performance Metrics: Task Success; Completion Time; Errors; Efficiency (clicks, pages, steps, etc.). Issues-Based Metrics: What is a Usability Issue; Severity Ratings; Test Biases; Reporting Positive Issues. Peferential-Based Metrics: Satisfaction; Ease of Use, Usefulness; Expectations; Standard Questionnaires. Web Navigation Metrics: Web-page Click-through Rates; Web page Abandonment Rates. Derived Metrics: Task-based; Aggregate. Observational Metrics: Eye Movements; Stress; Facial Expressions; Other Observational Metrics. Case Studies. Special Topics: Six Sigma and Usability; Automated Methods; Discount Techniques; Server Log Analysis; A/B Testing. Conclusion: Communication to Management; Cost Justification; Industry Trends.
ชื่อชุด: Morgan Kaufmann series in interactive technologies.
ความรับผิดชอบ: Tom Tullis, Bill Albert.

บทคัดย่อ:

Offers a source of information to enable usability professionals and product developers to choose the right metric, apply it, and effectively use the information it reveals. This book explores  อ่านมากขึ้น…

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"If Tom and Bill could convince me, perhaps the world's biggest fan of qualitative testing, that usability metrics are really valuable-which they have, in this wonderful book-then there's no doubt อ่านมากขึ้น…

 
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