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Measuring the user experience : collecting, analyzing, and presenting usability metrics

Author: Tom Tullis; Bill Albert
Publisher: Amsterdam ; Boston : Elsevier/Morgan Kaufmann, [2013]
Edition/Format:   Book : English : Second editionView all editions and formats
Database:WorldCat
Summary:

Focuses on how to quantify the user experience. This title examines how technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability  Read more...

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Document Type: Book
All Authors / Contributors: Tom Tullis; Bill Albert
ISBN: 9780124157811 0124157815
OCLC Number: 828775886
Notes: Revised edition of: Measuring the user experience / Tom Tullis, Bill Albert. 2008.
Description: xvii, 301 pages : color illustrations ; 24 cm
Contents: Background --
Planning --
Performance metrics --
Issues based metrics --
Self-reported metrics --
Behavioral and physiological metrics --
Combined and comparative metrics --
Special topics --
Case studies --
Ten keys to success.
Responsibility: Tom Tullis, Bill Albert.

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"This book discusses various efforts to identify, collect, analyze, improve, and present metrics that can be used to measure usability.It is well made. It is also fun to read. I recommend it to Read more...

 
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