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Measuring the user experience : collecting, analyzing, and presenting usability metrics

Author: Tom Tullis; Bill Albert
Publisher: Amsterdam ; Boston : Elsevier/Morgan Kaufmann, [2013]
Edition/Format:   Print book : English : Second editionView all editions and formats
Database:WorldCat
Summary:
Effectively measuring the usability of any product requires choosing the right metric, applying it, and effectively using the information it reveals. Measuring the User Experience provides the first single source of practical information to enable usability professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into six categories: performance, issues-based,  Read more...
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Document Type: Book
All Authors / Contributors: Tom Tullis; Bill Albert
ISBN: 9780124157811 0124157815
OCLC Number: 828775886
Notes: Revised edition of: Measuring the user experience / Tom Tullis, Bill Albert. 2008.
Description: xvii, 301 pages : color illustrations ; 24 cm
Contents: Background --
Planning --
Performance metrics --
Issues based metrics --
Self-reported metrics --
Behavioral and physiological metrics --
Combined and comparative metrics --
Special topics --
Case studies --
Ten keys to success.
Responsibility: Tom Tullis, Bill Albert.

Abstract:

Focuses on how to quantify the user experience. This title examines how technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability  Read more...

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"This book discusses various efforts to identify, collect, analyze, improve, and present metrics that can be used to measure usability.It is well made. It is also fun to read. I recommend it to Read more...

 
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