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Measuring up : how advertising affects self-image

Author: Vickie Rutledge Shields; Dawn Heinecken
Publisher: Philadelphia : University of Pennsylvania Press, ©2002.
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
Summary:

Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.

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Material Type: Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Vickie Rutledge Shields; Dawn Heinecken
ISBN: 0812236319 9780812236316 0812217918 9780812217919
OCLC Number: 52265600
Description: xvi, 206 pages : illustrations ; 24 cm
Contents: 1. Theory and method --
2. Stereotypes and body parts : advertising content --
3. What do ads teach us about gender --
4. Signs of the times : a semiotics of gender ads --
5. Weighing in and measuring up --
6. Elizabeth's story --
7. Differences within gender : manufacturing distance --
8. Interventions and changes --
9. Final thoughts.
Responsibility: Vickie Rutledge Shields with Dawn Heinecken.

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