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Meatball sundae : is your marketing out of sync?

Author: Seth Godin
Publisher: New York : Portfolio, 2007.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don?t."--Page 2 of cover.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Seth Godin
ISBN: 9781591841746 1591841747
OCLC Number: 141484387
Description: xxiii, 232 pages : illustrations ; 19 cm
Contents: pt. 1. Thinking about the meatball sundae --
pt. 2. The fourteen trends. Trend 1 : Direct communication and commerce between producers and consumers --
Trend 2 : Amplification of the voice of the consumer and independent authorities --
Trend 3 : Need for an authentic story as the number of sources increases --
Trend 4 : Extremely short attention spans due to clutter --
Trend 5 : The long tail --
Trend 6 : Outsourcing --
Trend 7 : Google and the dicing of everything --
Trend 8 : Infinite channels of communication --
Trend 9 : Direct communication and commerce between consumers and consumers --
Trend 10 : The shifts in scarcity and abundance --
Trend 11 : The triumph of big ideas --
Trend 12 : The shift from "how many" to "who" --
Trend 13 : The wealthy are like us --
Trend 14 : New gatekeepers, no gatekeepers --
pt. 3. Putting it together --
Case studies.
Other Titles: Is your marketing out of sync?
Responsibility: Seth Godin.
More information:

Abstract:

"Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don?t."--Page 2 of cover.

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