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Media and the American child

Author: George A Comstock; Erica Scharrer
Publisher: Burlington, MA : Elsevier, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Summarizes the research on the various forms of media on children. This title looks at how much time they spend with media everyday, television programming and its impact on children, and how  Read more...

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Document Type: Book
All Authors / Contributors: George A Comstock; Erica Scharrer
ISBN: 0123725429 9780123725424
OCLC Number: 180082909
Notes: "Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--Page xii.
Description: xiv, 373 pages : illustrations ; 24 cm
Contents: Demographics and preferences in media use, with special attention to the very young --
The extraordinary appeal of screen media --
The world as portrayed by media --
Effects of media on scholastic performance and the developing intellect --
Young customers : creating the modern consumer through advertising and marketing --
Television violence, aggression, and other behavioral effects --
Learning rules and norms : further evidence of media effects --
Knowledge for what?
Responsibility: George Comstock and Erica Scharrer.
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