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Media choice : a theoretical and empirical overview

Author: Tilo Hartmann
Publisher: New York : Routledge, 2009.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Presents the research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Media choice.
New York : Routledge, 2009
(DLC) 2008027006
(OCoLC)178206788
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tilo Hartmann
ISBN: 9780203938652 0203938658 9780415964562 0415964563
OCLC Number: 401768048
Description: 1 online resource (xiv, 306 pages) : illustrations
Contents: Social cognitive theories of media selection / Robert LaRose --
Action theory, theory of planned behavior and media choice / Tilo Hartmann --
Uses and gratifications as media choice / Marina Krcmar and Yuliya Strizhakova --
Money does matter / Helmut Scherer and Teresa K. Naab --
The effect of subjective quality assessments on media selection / Jens Wolling --
Fast and frugal media choices / Julian N. Marewski, Mirta Galesic, and Gerd Gigerenzer --
Cognitive dissonance theory : a roller coaster career : how communication research adapted the theory of cognitive dissonance / Wolfgang Donsbach --
Informational utility as determinant of media choices / Matthias R. Hastall --
Affect as a predictor of entertainment choice : the utility of looking beyond pleasure / Mary Beth Oliver --
Media choice as avoidance behavior : avoidance motivations during television use / Andreas Fahr and Tabea Böcking --
Media choice on a micro level : on-line selective strategies in watching television / Helena Bilandzic --
The role of structure in media choice / James G. Webster --
Media choice despite multitasking? / Cees M. Koolstra, Ute Ritterfeld, and Peter Vorderer --
Media synchronicity and media choice : choosing media for performance / Alan R. Dennis, Robert M. Fuller, and Joseph S. Valacich --
Media adoption and diffusion / Thilo von Pape.
Responsibility: edited by Tilo Hartmann.

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